MIDA Insights

MIDA Insights

Ideas, experiences and discussions to promote the culture of independent design.

February 2026

MIDA is born at ISE and looks to Europe

MIDA chose ISE – Integrated Systems Europe as the symbolic setting for the signing of its founding charter. There could be no more fitting backdrop: the leading international event dedicated to professional Audio Video technologies, a meeting point for innovation, design and expertise.

Since its founding, however, MIDA's goal has never been only to represent independent consultants and designers, but above all to create concrete opportunities for exchange and professional growth.

For this reason, on the occasion of ISE 2026, the association promoted the first European meeting between independent consultants and designers in the AV sector, bringing together professionals from different countries in an open, informal moment of dialogue.

The meeting made it possible to share experiences, design approaches and visions for the future of independent consultancy, bringing out common themes, challenges and opportunities that unite our sector well beyond national borders.

21 January 2026

MIDA is born: the voice of independent AV design and consultancy in Italy

The association representing the world of independent audiovisual design and consultancy in Italy is born.